Jun 06 2012

Promoting Your Book Online – Virtual Book Tours

Gone are the days when authors needed to board an aircraft to promote their books. The Internet has created a world of opportunities, not only for virtual assistants but also for authors. It has opened the way for authors to become part of a virtual team that can take their books across borders.

One tool for promoting your books across borders is a Virtual Book Tour (VBT). A VBT allows you, the author, to ‘travel’ online visiting various websites and sharing written, audio and video blog posts with the blog owners and their readership. On its own, a VBT will not give you sufficient mileage to increase your book sales significantly. However, taken in concert with a comprehensive marketing strategy, a VBT can give you and your book the exposure you need to reach a wider audience, and provide readers with the opportunity to learn more about you and your book. This could result in an increase in your book sales.

The level of effort involved in conducting a virtual book tour can be easily under-estimated. Consider your VBT as an event which will require efficient planning and attention to detail. For example, to maximize the returns on your VBT you will need to select your tour stops carefully and purposefully.

By teaming with a virtual assistant (VA) who specializes in working with authors, you will receive valuable support for your online book marketing. A successful VBT calls for real team effort between the VA and the author. A VA can assist with many of the administrative details related to your VBT, including following up with hosts, letting your followers know that you are embarking on a VBT so that they can follow the tour and inform their networks, and posting the blogs to your social media.

What are the other components of the marketing plan which need to be in place to ensure that you achieve maximum results from your virtual book tour?

Join the Expert Team of the Self Publishing Center: Corine La Font, Carol Ann Quibell, and me on June 14th for a free interactive Teleseminar: 10 Things Authors do to Sabotage Their Books Success. You will learn of the pitfalls and mistakes many authors make and what can be done to avoid these. Listen out for tips and helpful information on how to avoid these “10 Things Authors do to Sabotage Their Books’ Success.” You are welcome to invite a friend or colleague.

Register now and secure your seat here!. Join us!


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  1. Carol Ann Quibell

    As always Eunice you have provided some really good information for authors on virtual book tours. Thanks so much for sharing. I am really looking forward to June 14th!

    1. admin

      Always great connecting with you Carol. June 14th is going to be exciting!

  2. Sandra Nachlinger

    Thank you for your helpful and informative post. I’m looking forward to learning more on June 14.

    1. admin

      A warm Welcome to you Sandra. We look forward to having you on the Teleseminar. It’s going to be lively. Do you have a question you would like answered? Then post to the Registration Page.

  3. Delinda

    Thanks for the discussion. I’ve been curious about the virtual book tour thing.

    1. admin

      Delinda, it’s my pleasure to share. Appreciate your presence. I invite you to join us for the Tele-seminar where you will learn a lot more.

  4. Sandra McLeod Humphrey

    Sounds wonderful and I tweeted and +1 it. Will you be doing it again later when I’m a bit less inundated?

    1. admin

      Thanks for sharing with your networks, Sandra. We have lots in store for authors, so we’ll keep you informed.

  5. Giftus John

    Thanks Eunice..and I’ll share with my contacts and groups.

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