If you are anything like I was one year ago, you might be wondering ‘what’s all the rave about social media marketing?’ Everybody seems to be doing something online. Don’t talk about that little bird, Twitter. What would you need it for, anyway?
Signing up for Twitter (Oh! By the way, it is not a bird.) is easy, and it is an effective way to get your mini blogs out there. So go to http://www.twitter.com and click on the button ‘Join Now’ to sign up for your account. Once you have signed up for Twitter and opened your free account, you will need to tell Twitter “What are you doing?” and hey, you have started tweeting.
Twitter requires you to set up a profile. Here you should identify yourself to your audience and direct them to where they can find more information about you. Be sure to include your website address.
Search for your friends, family and fans on Twitter. To Follow someone, visit the person’s profile and with a click of the ‘Follow’ button, you are connected. One word of caution though – select carefully who you follow and who follows you. Make real connections so as not to diminish the value of your networking on Twitter, and watch your audience grow. I remember one social media marketing expert telling me: ‘keep it real.’
While following others is important, you will also want to grow your circle of subscribers or ‘Followers.’ As you increase your Followers you are increasing your captive audience. Your Followers will be able to view your tweets on their home page and in turn their Followers will be able to view your username. What a way to promote you and your book online! Can you see the ripple effect?
Inform your Followers of what you are doing, with a short message or ‘Tweet.’ You are restricted to 140 characters. However, you will be amazed at how much you can share with so few characters. You can also share with your Twitter audience, links to your blogs and other articles which you have found informative. Go to http://www.tinyurl.com to shorten your links.
To type a Tweet, go to the space which says ‘Compose new Tweet’ at the top of the Twitter page and type your thoughts. Do remember to Tweet Regularly, Keep It Savvy, and always Be Aware of What You ‘Tweet’ on the Internet.
One of the things I love about Twitter is its ability to connect with LinkedIn, thus keeping your Linkedin followers in the loop. This certainly increases your productivity. Here’s how to connect your Twitter account to your Linkedin profile:
- Go to ‘Edit My Profile’ in Linkedin.
- Click “Add Twitter account’ next to the Twitter field.
- Twitter will ask you to verify your account name and password. Verify the accounts. You will be asked how you would like to share your tweets on LinkedIn.
(Once your accounts are joined, you can change this setting at any time by clicking ‘Edit’ next to your Twitter account name.)
- Go to your Twitter Account, and set your Twitter account to public. This will allow you to send tweets from Twitter to Linkedin. Confirm that the ‘Protect my tweets’ box is unchecked.
- Log in to your Twitter account.
- Go to your Profile on the ‘Settings’ menu. Scroll to the bottom and click ‘Sign in to Facebook and connect your accounts.’
- When prompted, select the privacy settings. This is set to public by default.
- Click ‘Log in with Facebook.’ Enter your Facebook login details as required.
- Accept permissions by clicking ‘Allow.’
Your Tweets will now be posted, automatically, to your profile Facebook wall. Your username will also show on the wall. Control who sees your Tweets on your Facebook wall, by editing the Twitter settings in your Facebook Applications.
With a few extra steps you can also connect your Twitter account to your Facebook Page:
- Go to your Twitter Profile Settings page.
- Under ‘Allow Twitter to post to the wall of’ select the page you wish to connect with.
- Click Allow Permission to post to Page.
Twitter is an excellent online book marketing tool to help you grow your audience and share your story. As you tweet ask yourself, what will be the impact on my followers? Will it inform and perhaps entertain my audience? By investing some time and effort, you will find that by using Twitter, you will create real connections and promote your brand as an Author.
Looking to promote or enhance your book or Author’s brand online? I invite you to stop by and visit our Savvy Book Marketing blog. Introduce yourself and get a free consultation.